Launching New Products

GET GUIDANCE DIRECTLY FROM AN ENTREPRENEUR THAT HAS SUCCESSFULLY DONE IT.

Have an idea for a new retail product or want to know the best way to bring one to market? Starting a new company? Want to sell your products to retailers like Sephora, Nordstrom, and Amazon? Do you have questions about which advertising programs work and which don't to increase sales?

If you answered "yes" to any of these questions, you can greatly increase your chances of success by speaking with Lee Jacobs ... creator of multiple successful brands and avid entrepreneur. Due to his vast experience with all types of retailers (from Amazon to Sephora) and his knowledge ofthe "Health and Beauty" industry , Lee knows how to get things done in a smart and efficient manner that will yield the best possible results for your business.

About Lee Jacobs...

Lee Scott Jacobs ... Creator of Matte For Men, President of Lescoja Corporation, and serial entrepreneur.

With over 30 years of sales and marketing experience, Lee has worked for some of the most successful consumer product companies in the country. He began his career in New York City, where he walked from drug store to drug store making "cold call"presentations and selling a variety of consumer products to pharmacists, store owners, and distributors. Lee felt that this was certainly the best "education" he could have received in the sales and marketing field due to the fact that the experience he gained by making 8 to 10 sales calls a day to owners of their own businesses was invaluable in learning how to "adapt and overcome" a variety of sales objections. Quickly, Lee rose to the top of the sales department. After a number of positions with well-known national health and beauty care companies, Lee was fortunate to have the opportunity to call on some of the worlds largest retailers in the Food, Drug, and Mass classes of trade. Before setting out on his own, Lee "worked his way up the corporate ladder" with a premier skin care company, becoming the National Trade Marketing Manager. In this key role, he helped developed strategies for numerous national new product launches in categories responsible for over $100 million of sales.

Lee Jacobs as featured in The New York Times

You can learn a lot from your mistakes but they are expensive. You have two choices: learn from the ones I’ve made OR make your own and lose thousands of dollars and precious time.

 In late 2003, Lee had an idea for an innovative product, and decided it was time to follow his entrepreneurial dreams by starting his own company (Lescoja Corporation) and launching an innovative men's skincare line. He was confident that his products would be well received based on the fact that men are notoriously lazy when it comes to caring for their skin and his products were the simplest to use and most effective available. While his products were being developed and tested, he was asked to consult with one of the fastest growing dollar store chains in the United States, who had asked him to recommend ways to increase their wholesale business. As soon as the new products he developed were ready to launch, Lee presented his business-building recommendations to the retailer's President, and then spent all of his time preparing for Matte For Men's introduction .

With the official launch of his brand set for January of 2007, Lee worked tirelessly to set up his company, research a variety of areas such as trademarks and website development, devise strategies for the line's roll-out, and make sales presentations to select retailers. Initially launched with just two products ( there are 11 currently) sold on the Matte For Men website, Lee's brand quickly grew based on a number of factors including:

  • successful distribution into a number of premier "brick and mortar"retailers including Nordstrom and Sephora
  • successful distribution into a number of "on-line"  retailers including Amazon and Beauty.com
  • recommendations by renowned dermatologists
  • successful radio and internet ad campaigns
  • features in numerous magazines and newspapers including The New York Times and Playboy
  • a lot of hard work and support from his family!

Over the years, Lee has introduced additional new products, faced the challenges of a soft economy, and explored hundred's of new ways to market and sell his products. In addition, he serves as the President of The Great American Powder Company and has written numerous articles on entrepreneurship for the website StartupWarfare.com. In 2017, Lee expanded his "penetration" into the skin care category by launching the luxury women's brand "Brazilian Bare". 

Born and raised in Riverdale, New York, Lee began his sales and marketing career at six years old when he started his first business "renting' pencils to other children that needed them. After attending the Bronx High School of Science, he received his degree in psychology from Binghamton University and his Master's Degree in Marketing from the University of Maryland. Lee currently lives in Arizona with his wife, Rachel, and two children, Lauren and Jack.






2017 Launching New Products. All Rights Reserved.