Launching New Products

GET GUIDANCE DIRECTLY FROM AN ENTREPRENEUR THAT HAS SUCCESSFULLY DONE IT.

Have an idea for a new retail product or want to know the best way to bring one to market? Starting a new company? Want to sell your products to retailers like Sephora, Nordstrom, and Amazon? Do you have questions about which advertising programs work and which don't to increase sales?

If you answered "yes" to any of these questions, you can greatly increase your chances of success by speaking with Lee Jacobs ... creator of multiple successful brands and avid entrepreneur. Due to his vast experience with all types of retailers (from Amazon to Sephora) and his knowledge ofthe "Health and Beauty" industry , Lee knows how to get things done in a smart and efficient manner that will yield the best possible results for your business.

"Real World" sales and marketing insights based on 30 years of successful consumer product experience.

Matte For Men as featured at Sephora

Lee started his companies from "scratch" and can help guide you in doing the same. He has vast experience in the consumer product field and has sold to:

Lee launches his brand, Matte For Men, at Las Vegas' Aria Resort and Casino

The Matte For Men Product Line as featured on Beauty.com

  • All segments of Retail
    • Luxury including Nordstrom and Sephora
    • Mass including Costco and Walmart
    • Drug including CVS, Duane Reade, and Walgreens
    • Food including Kroger and Safeway
    • Dollar Stores
  • Hotels and spas including Ritz Carlton, The Palms and Capella
  • On-line retailers such as Amazon, Beauty.com and Zappos.com
  • Military via AAFES
  • Wholesalers (both domestic and international)
Mistakes can be very expensive in terms of both time and money. The only good thing is that you can learn a lot from them. By ME making some of these costly mistakes, you can now avoid them.

Dr. Dentens packaging as developed by Lee Jacobs.

Get "real-world" guidance based on his successes (and mistakes), that will save you valuable time and money, in the following critical areas:

  1. The new product development process
  2. Naming and branding of new products
  3. Pricing strategy
  4. Product packaging / label development
  5. Consumer testing of concepts
  6. Website development including:
    1. domain acquisition
    2. platform choice
    3. e-commerce and fulfillment options
  7. On-line strategy
  8. Co-packing and sourcing options
  9. Contract and pricing negotiation
  10. Retail and wholesale presentations
    1. How to get a sales appointment
    2. What a retail buyer is looking for in a new product
    3. Retailer negotiating strategies
  11. Sales Strategy
    1. Which retailers should you target for distribution?
    2. What you can expect if you decide to work with these "partners"
  12. Should you use a sales broker?
    1. What to look for in a broker
    2. What makes a "good' broker?
    3. How much commission will you have to offer and what type pf contract will you need to sign?
  13. General trademark knowledge
  14. UPC acquisition
  15. Outsourcing
    1. What should you handle and what should you leave to others?
    2. When to hire a lawyer/accountant?
  16. Product liability
  17. Advertising strategy
    1. Press, radio, television
    2. On-line including "Search Engine Optimization ("SEO")
    3. PR: what works and what doesn't?
      1. How to get "written up"
    4. Are "gifting suites" effective?
  18. "Guerrilla-warfare" marketing tactics
    1. How to get things done for a fraction of their original cost
    2. Exploring the "road less traveled"
       

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